With so many to look at, it's often easy to lose sight of the biggest indicators of success.
Sales (if you're an ecommerce company) or Leads (if you're a service company)
Digital marketing is taking everything you're doing online, and putting it into a strategy or roadmap of steps that makes all your online efforts flow together. The big goal? To get more traffic. And to get more sales.
No traffic = no leads.
No leads = no sales.
On that note,let's look at your traffic.
You're tracking your website traffic with Google Analytics right? If not, the time to signup is right now.
Ways to get more traffic with your digital marketing include:
Content marketing & blogging
Guest blogging on other sites
Asking other sites to blog about you or your product
You can look at any of these topics online for more info on how to do it, here's our favorite guide. We're here to help you, too. Just send a quick email and let us know what you're struggling with.
If you have traffic, but don't have sales, look at your website. Industry average conversion rates are 2%. If you have the traffic, but you don't have 2% conversion rate, look to your website for improvements.
Is your navigation clear, can customers find what they're looking for?
Can customers find your phone number without clicking or scrolling?
Does your home page convey energy and enthusiasm for your product/service through words and pictures?
Do you have great product photos?
Can customers find real reviews from other customers on your site?
Do you need an explainer video so customers know what you do?
Do customers trust you enough to buy from you?
Do you have a compelling about page, and does it foster trust?