While content is effective for many businesses and website visitors, visual marketing is an even more powerful tool to increase interactions. Forrester Research tells us that a one-minute video is worth 1.8 million words.
Considering 46% of people who watch a video ad on a business website take action after viewing it, it makes sense to include video on your website.
Need more convincing? Here are 5 more reasons you should add video to your website:
1. Quickly Deliver Your Message
Website visitors digest information they see and hear faster than information they read - and it’s easier to keep their attention with visuals and sound that plain-old text on the page.
2. Increase Your Reach
Just as you can increase your reach by integrating a blog with your website and social media networks, you can do the same with videos. By adding video to your website and sharing through social media networks (and allowing visitors to share with their social media networks) you create the opportunity for your video to be seen by multitudes of people.
3. Increase Search Ranking
Search engines love new content, whether it is fresh copy, a new blog post, a press release, or a custom video. Every time you add content, your search engine rankings will see an uptick.
Combined with recent findings in a study conducted by Forrester show that a webpage with video is 53x more likely to rank higher in Google’s Search Engine Result Pages than pages that only present text based content - now is the time to add a video to your website!
Using video helps search engine in a number of ways: increases click through rates, higher retention rates, and more backlinks (because people are more likely to share videos than text.)
4. Showcase Personality
Those ‘Get To Know Us’ profiles with Q&A of employees on a company’s website should be no more - thanks to video.
Video messaging can emit an emotional response from a customer aimed at aligning them your businesses persona. Whether you want to be funny, reliable, sophisticated or educational, embedded videos are a great way of portraying personality to a customer.
5. Provide Video Reviews
Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service. Visitors tend to trust a video more when they see the person giving the review - instead of simply reading text on a page.